The Anchor Strategy: Why Natural Lenses Build Wholesale Empires
Brown, Gray, and Black lenses are not just "basic" colors. They are your Anchor SKUs. In the colored contact lens industry, the difference between a struggling distributor and a market leader comes down to understanding the Psychology of the Daily Wearer. Natural shades represent 70-80% of the market’s volume because they solve a universal human desire: to look better without looking "different."